Deploy of GoldenRace full virtual offer into Better network and extended exclusivity for the Italian market

GoldenRace, the leading provider of Virtual Betting contents, has extended its successful and long-lasting partnership with Lottomatica.

GoldenRace will provide its virtual betting offer to the entire Better network, recently acquired by Lottomatica, covering approximately 1,300 points of sale among dedicated shops and corners within bars and tobacconists.

The partnership will also ensure the development and delivery of new enriched contents to the already covered Goldbet and Intralot networks, plus the new Better network.

The partnership between Lottomatica and GoldenRace has been extended until 2023.

Martin Wachter, CEO and Founder of GoldenRace, said:

This new agreement with Lottomatica testifies the long and positive partnership we have built over the years for the historical brands of the Group.

Our gaming platform will allow Lottomatica, through all its brands, to create and schedule the best mix of football and racing events, quickly and effectively.

We are confident that the players will be more than happy with this new opportunity of playing”.

Alessandro Fiumara, CEO Lottomatica Betting, added:

We are very happy to expand our partnership with GoldenRace and to extend it until 2023.

This will allow us to further strengthen our leadership positioning in the entertainment industry in Italy, creating the best offer of virtual games for our consumers, covering all our brands: Goldbet, Intralot and Better”.

About GoldenRace

GoldenRace is a leading developer of virtual sports and betting solutions.

Being the global leader in virtual football league and pre-recorded video sports, the company generates more than 15 million tickets per day through major partners around the world.

GoldenRace’s games have been licensed and certified in the most strict jurisdictions and are currently available in over 50,000 shops and more than 400 websites.

In 2019, GoldenRace was recognised as the best virtual sports provider in Central & Eastern Europe, Southern Europe, and the Baltics by the CEEG Awards, the SEG awards, and the BSG awards respectively.

The company also received two SBC Awards in the same year and the SBC Award 2020 as the Best Virtual Sports Supplier.

Founded in Malta in 2006, GoldenRace has now more than 300 employees, including several games, including slots (Spinmatic) and live games (HollywoodTV).

About Lottomatica

Lottomatica S.p.A. is the first group in the legal gaming market in Italy and one of the major players in Europe. It is active in three product areas: sports betting, online games, amusement and entertainment machines (AWP and VLT).

Lottomatica can count on the expertise of over 16,000 people, including direct employees and employees of the specialized franchising network.

With approximately € 1.6 billion of revenues and € 22 billion of wagers managed in 2019 on an aggregated basis, Lottomatica is the market leader in all segments of operations and offers safe and engaging gaming experiences across all sales channels.

Lottomatica boasts a customer base of approximately 800,000 online customers, a franchising network of approximately 3,000 points of sales in sports betting, 1,400 gaming halls, 13,600 tobacconists/bars and a proprietary network of approximately 120 gaming venues.

The company is wholly owned by funds managed by Apollo Global Management, one of the world’s leading alternative investment managers (approximately $ 461 billion managed in credit funds, private equity and real assets).


iGaming expert - with over 10 years of experience in the retail market in Italy and knowledge of global online gaming. In the past he has worked with the largest national gambling companies and he managed some land-based shops on their behalf. Entrepreneur, investor and enthusiast of difficult challenges, in 2015 he founded The Betting Coach Group, an international news and social marketing agency geared towards sports, esports and gambling companies. He is currently the C.E.O of The Betting Coach and is a consultant for Mr. Dragone collaborates with providers (game developers) and event organizers with the aim of helping them develop networks and business across continents. Passionate about journalism, he is the creator and promoter of iGaming Cafè, the first talk show in Italy, dedicated to companies and delegates from the gaming world.