German license introduction brings new brands to the German betting market

As of 1 July 2021, a new Interstate Treaty on Gambling has come into force in Germany which includes official German gambling licenses for sports betting, virtual slot machines, and online poker operators.

The German betting market recorded an annual high thanks to the recently concluded European Championships; the introduction of the new license system brings not only new rules but also new brands to the German betting market.

Recently, the German media company ProSiebenSat.1 announced plans to enter the country’s regulated betting market with the new brand Jackone.

Jackone is powered by Betsson’s B2B sportsbook solution and player account management platform Techsson.

Therefore, the brand will also operate under the betting license of the company WeGame Limited which also has received the license for the domains:

By the end of last year, the well-known international operator BetVictor had announced that its acquired license would be used by the new brand BildBet which has been a success story since then.

According to the feedback of the managers of German betting portal My Wettbonus, BildBet has been one of the most popular operators in the market in the first half-year when it comes to new depositing customers.

With the German gambling license having come into force, it will be interesting to see if more new brands will be established in the market in the near future.

The Regional Council of Darmstadt – the authority which is responsible for the new German betting license – currently lists 27 operators which are officially allowed to offer online gambling offers on the German market.

The regulation has met some resistance from the market, not least from the European Gaming and Betting Association (EGBA) who claims the proposed tax breaches EU law.

DOMENICO DRAGONE

iGaming expert - with over 10 years of experience in the retail market in Italy and knowledge of global online gaming. In the past he has worked with the largest national gambling companies and he managed some land-based shops on their behalf. Entrepreneur, investor and enthusiast of difficult challenges, in 2015 he founded The Betting Coach Group, an international news and social marketing agency geared towards sports, esports and gambling companies. He is currently the C.E.O of The Betting Coach and is a consultant for Loginbet.it Mr. Dragone collaborates with providers (game developers) and event organizers with the aim of helping them develop networks and business across continents. Passionate about journalism, he is the creator and promoter of iGaming Cafè, the first talk show in Italy, dedicated to companies and delegates from the gaming world.