At a conference held today, Betano, Kaizen Gaming’s online gaming operator, announced that it will be the official partner of Lokomotiv Sofia for the next three years.

Starting this Sunday, at the team’s first official match for 2022 against CSKA, the Betano logo will appear on the Railwaymen’s jersey.

This is the first club sponsorship for Betano in Bulgaria, officially marking Kaizen Gaming’s recent launch of operations in the country. Bulgaria is the latest market in the company’s ambitious expansion plan. Besides Bulgaria, Kaizen Gaming already operates in another 7 countries across Europe and South America, through two brands: Betano and Stoiximan.

The Lokomotiv partnership is also the latest addition to the company’s long list of club sponsorships which include the “Three Grandes” (three great ones) namely Sporting, Benfica, Porto in Portugal, Atlético Mineiro, the reigning Brazilian champion, Olympiacos F.C. in Greece, FCSB in Romania and Club Universidad de Chile in Chile, among others. 

I am delighted to announce our partnership with Lokomotiv Sofia, a historic football club and an incredible team. We are thrilled that the Betano logo will from now on, be featured on the Railwaymen’s jerseys and we look forward to celebrating wins and undertaking joint social initiatives together. This sponsorship clearly highlights our strong commitment to the Bulgarian market and our support for Bulgarian sports and society” said Tsvetin Yordanov, Kaizen Gaming, Country Manager for Bulgaria.

I am proud that Lokomotiv Sofia is the first Bulgarian club to be sponsored by an internationally proven company. For me, Lokomotiv Sofia is not just a club, but a mission. That is why Betano is more than a general sponsor – a stable partner with whom we will develop the mission “Lokomotive Sofia”. I am convinced that together we will achieve our goals and this is just the beginning of a sustainable and successful partnership“, said Ivan Vassilev, owner of Lokomotiv Sofia.

About Kaizen Gaming

Kaizen Gaming is one of the fastest growing GameTech companies in Europe. With a focus on Technology and People we aim to continually improve our products and services to provide the best and most trusted online gaming experience to our customers around the world. 

We operate two brands in 8 countries: Betano (Portugal, Romania, Germany, Brazil, Chile, Bulgaria) and Stoiximan (Greece, Cyprus), and employ more than 1,100 people across two continents. Obsessed with our customers, we use technology and data to constantly push the boundaries of online gaming entertainment. 


iGaming expert - with over 10 years of experience in the retail market in Italy and knowledge of global online gaming. In the past he has worked with the largest national gambling companies and he managed some land-based shops on their behalf. Entrepreneur, investor and enthusiast of difficult challenges, in 2015 he founded The Betting Coach Group, an international news and social marketing agency geared towards sports, esports and gambling companies. He is currently the C.E.O of The Betting Coach and is a consultant for Mr. Dragone collaborates with providers (game developers) and event organizers with the aim of helping them develop networks and business across continents. Passionate about journalism, he is the creator and promoter of iGaming Cafè, the first talk show in Italy, dedicated to companies and delegates from the gaming world.