7777 gaming enters new key markets after its successful performance at ICE London last week. The company’s product portfolio didn’t get unnoticed by iGaming professionals from across the globe.

While the company’s casino games are already integrated into several European and Latin American operators and platforms, 7777 gaming expanded its reach to Africa and Asia at ICE London. Besides, there were many recently established global operations that were greatly intrigued to explore more about the brand.

Elena Shaterova, CCO at 7777 gaming has commented: “The team and I are extremely proud of the fact that most of our visitors at ICE London already knew our brand and described it as alternative, innovative, and modern, with no equivalent in the iGaming industry in terms of the online casino games. Now it’s time to get the things going in live integrations and beneficial partnership campaigns.”

During the three exhibition days, many new agreements were signed, while 7777 gaming is already live or in ongoing integrations with some of the leading casino games aggregators and platform providers worldwide via which operators can access the company’s diverse portfolio of casino games.

From its over 100 games portfolio, 7777 gaming highlighted 4 new game titles during the show: Mr. Luck, Pearl of Egypt, Crystal Palace, and Zeus. These games combine the innovative approach the company has in its product development, as well as the analyzed data and its B2C know-how. The new casino concepts attracted many visitors to the company’s stand, in a very attended ICE London.

Celebrating ICE London, 7777 gaming has offered all of its new and existing clients the chance to win amazing bonus discounts. HIT THE DEAL promo wheel gifted over 100,000 eur in bonuses to operators from across the globe and attracted many to become new business partners of 7777 gaming.

The company also received positive feedback for its online lottery games, which are live in several state lotteries already, as well as the new functionalities of its proprietary iGaming platform.


iGaming expert - with over 10 years of experience in the retail market in Italy and knowledge of global online gaming. In the past he has worked with the largest national gambling companies and he managed some land-based shops on their behalf. Entrepreneur, investor and enthusiast of difficult challenges, in 2015 he founded The Betting Coach Group, an international news and social marketing agency geared towards sports, esports and gambling companies. He is currently the C.E.O of The Betting Coach and is a consultant for Loginbet.it Mr. Dragone collaborates with providers (game developers) and event organizers with the aim of helping them develop networks and business across continents. Passionate about journalism, he is the creator and promoter of iGaming Cafè, the first talk show in Italy, dedicated to companies and delegates from the gaming world.