The two-time NBA MVP and 2021 NBA Champion joins Betano, the leading online sports betting and gaming operator, in a partnership that will include branded content, events and community outreach work throughout the Betano markets.

The Milwaukee Bucks superstar, widely known as The Greek Freak,  and Kaizen Gaming, Betano’s parent company, share a common Greek “heritage ” as well as a true success story in the international playing field.

In just less than a decade, Kaizen Gaming has risen from a start-up in Greece to a global player, currently active in 12 countries throughout Europe, Latin, and North America. In 2022, the company was also recognized as the Operator of the Year in the EGR awards.

Giannis Antentokounmpo sai:

I take my endorsements seriously and always aim for partnerships that mean something to me.

In Betano I have found a great fit, not only in our shared passion for sports but also in our drive and dedication for continuous improvement“,

We could not have asked for a better global brand ambassador for our brand Betano.

Besides being the best active basketball player in the world, Giannis embodies all that we value at Kaizen Gaming, and that is hard work, commitment, continuous improvement and above all, humility.

George Daskalakis, Co-Founder and CEO, of Kaizen Gaming said:

While our fields might be different, we see in him all that we stand for and aim our brand and our company to be, a top international player with both feet on the ground“.

Kaizen Gaming currently sponsors, through its brands Betano and Stoiximan, some of Europe’s and Latin America’s top football teams, including FC Porto, Sporting CP and SL Benfica in Portugal, Olympiacos FC, Panathinaikos FC and PAOK FC in Greece, as well as Atletico Mineiro and Fluminense in Brazil, among others.

Kaizen Gaming was also the first company in the industry to sign a deal with FIFA for a World Cup, during the FIFA World Cup Qatar 2022.


iGaming expert - with over 10 years of experience in the retail market in Italy and knowledge of global online gaming. In the past he has worked with the largest national gambling companies and he managed some land-based shops on their behalf. Entrepreneur, investor and enthusiast of difficult challenges, in 2015 he founded The Betting Coach Group, an international news and social marketing agency geared towards sports, esports and gambling companies. He is currently the C.E.O of The Betting Coach and is a consultant for Mr. Dragone collaborates with providers (game developers) and event organizers with the aim of helping them develop networks and business across continents. Passionate about journalism, he is the creator and promoter of iGaming Cafè, the first talk show in Italy, dedicated to companies and delegates from the gaming world.