Enteractive, the industry leader in player reactivation and retention for the sports betting and iGaming sector, has formed a new alliance with Coolbet to execute player activation campaigns across target markets, in various Latam markets.

The partnership will see Enteractive implementing activation projects for the Coolbet brand, with a focus on the activation of registered non-funded player accounts to reduce registration churn and reactivation campaigns to bring back lapsed players.

Leveraging Enteractive’s cutting-edge (Re)Activation Cloud platform, Coolbet will share selected player segments with Enteractive’s expert agents, who will engage with players via one-on-one conversations by phone. This personalized approach complements Coolbet’s existing CRM activities and is a proven way to convert more deposits from RNFs while also implementing responsible gambling best practices. 

Coolbet’s motto “Stay Cool, Bet Responsibly” expresses how the company makes sure each customer can personally afford entertainment such as gambling, both financially and psychologically. It also provides transparency by giving players an opportunity to see all their activity whenever they want – both wins and losses.

Julija Moisenko, Head of Marketing Operations at Coolbet, commented

“We are thrilled to be working with Enteractive and their unique approach to player engagement. This partnership enables us to stand out from the competition and demonstrate to our players that we care about their experience. We are excited to see the results of this collaboration.”

Andrew Foster, Enteractive’s Head of Business Development, added,

“Our mission is to connect iGaming brands with their players through real one-to-one conversations. We are confident that our expert team of call agents will help Coolbet achieve new levels of success in player conversions and reactivations.”

Enteractive’s native-speaking call agents support iGaming brands across every time zone. In 2022, Enteractive engaged with over 6.5 million players, generating over €51 million for global operators.

Foster concluded,

“Enteractive’s personalized, sustainable approach, seamless integration, and solid returns are invaluable to brands seeking to enhance their players’ experience while also improving their bottom line. With each and every call adding value to the player’s brand experience, conversion or reactivation campaigns should not be overlooked.”

About Enteractive:

Enteractive is the industry leader in player reactivation, driving innovation through custom-made tech, powered by personal human interaction.  As a partner to iGaming operators around the world, Enteractive increases retention and player loyalty through engagement with players in one-to-one conversations. 

As the pioneers behind the (Re)Activation Cloud™, Enteractive are experts in building bridges between operators and their players, reviving dormant players interest and driving revenues for iGaming brands. 

The (Re)Activation dashboard offers partner brands complete transparency, with real-time reporting for each interaction with individual players while keeping all data highly-secure, GDPR and Responsible Gambling compliant.

About Coolbet:

Coolbet, the B2C brand by GAN Ltd, is an entertainment company created to offer a unique player experience through top-class products, and exceptional customer care. The company developed an in-house international platform and bookmaker that has won numerous awards. Launched in 2016 in Tallinn, Estonia, Coolbet holds Estonian, Swedish and Maltese gaming licences and has recently entered a partnership with a local licence holder in Mexico. Coolbet offers customers the opportunity to place legal and regulated bets in several countries in Europe, North America, and Latin America.


iGaming expert - with over 10 years of experience in the retail market in Italy and knowledge of global online gaming. In the past he has worked with the largest national gambling companies and he managed some land-based shops on their behalf. Entrepreneur, investor and enthusiast of difficult challenges, in 2015 he founded The Betting Coach Group, an international news and social marketing agency geared towards sports, esports and gambling companies. He is currently the C.E.O of The Betting Coach and is a consultant for Loginbet.it Mr. Dragone collaborates with providers (game developers) and event organizers with the aim of helping them develop networks and business across continents. Passionate about journalism, he is the creator and promoter of iGaming Cafè, the first talk show in Italy, dedicated to companies and delegates from the gaming world.