Enteractive, the leader in player conversion and reactivation services, has been engaged by BVGroup, a leading operator in the sports betting and iGaming sectors, to deliver campaigns across multiple brands and markets to convert registered non-funded accounts and reactivate selected segments of its dormant player database.

Brent Almeida, CCO at BVGroup, commented:

“Enteractive stands out as the perfect collaborator for engaging player segments that benefit from such a tailored approach, whether that involves converting non-funded registrations or reviving inactive players. The focus will be on specific audience groups that are likely to react more positively to direct and personal interaction, all to increase the overall efficiency of our marketing activities across our diverse portfolio of brands and geographic territories.”

Enteractive’s personalized conversion and reactivation services will complement BVGroup’s existing CRM activities and will be a key driver of incremental revenue generation from the unfunded or churned segments of their player base.

Enteractive is the industry leader in player activation with more than 15 years’ experience and is recognized as one of the top revenue generators globally for the online gambling sector.

Andrew Foster, Chief Business Officer at Enteractive, added:

“BVGroup adopts a comprehensive view of their business, so we’re excited to be providing our services for a like-minded iGaming company that values tapping into all potential player revenue channels. Leveraging the power of its brand portfolio, including its iconic flagship brand, BetVictor, we firmly believe that Enteractive will enhance BVGroup’s roster of active and depositing players.”

Increasing active players with Enteractive’s one-to-one approach, powered by its proprietary (Re)Activation Cloud technology platform, is an easy win for CRM managers – the platform allows a fast and seamless integration of selected player databases, with native-speaking sales agents being able to engage with players in each market with real-human voice outreach by phone.

This personalized approach to CRM is a proven way to re-engage players from churned segments, with responsible gambling best practices included as a standard feature.

In the last year, Enteractive interacted with more than 8.1 million players, generating over €59 million for global operators, from almost €263million in deposits. With native-speaking call agents supporting iGaming brands across the globe, Enteractive converts more than 16,000 players per month for a variety of leading operators.

About Enteractive:

Enteractive is the industry leader in player conversion and reactivation, complementing the CRM strategies of operators across global iGaming markets.  Enteractive increases retention and player loyalty through engagement with players in one-to-one conversations, driving innovation through custom-made tech, powered by personal human interaction.

As the pioneers behind the (Re)Activation Cloud™, Enteractive is expert in building bridges between operators and their players, prompting the conversion of registered non-funded accounts, reviving dormant players’ enjoyment of iGaming entertainment, and driving revenues for iGaming brands.

The (Re)Activation dashboard offers partner brands complete transparency, with real-time reporting for each interaction with individual players while keeping all data highly secure, GDPR and Responsible Gambling compliant.

For more information please visit: Enteractive.com

About BVGroup:

BVGroup is an online gambling operator and B2B technology solutions provider with licenses in Great Britain, Gibraltar, Ireland, Germany, Malta and Ontario. The privately-owned group employs more than 650 people worldwide, with its global headquarters based in Gibraltar.

Offering sportsbook, casino and bingo, BVGroup is committed to protecting customers from gambling-related harm and is dedicated to improving the gambling experience by leveraging its in-house developed technology and innovative products.


iGaming expert - with over 10 years of experience in the retail market in Italy and knowledge of global online gaming. In the past he has worked with the largest national gambling companies and he managed some land-based shops on their behalf. Entrepreneur, investor and enthusiast of difficult challenges, in 2015 he founded The Betting Coach Group, an international news and social marketing agency geared towards sports, esports and gambling companies. He is currently the C.E.O of The Betting Coach and is a consultant for Loginbet.it Mr. Dragone collaborates with providers (game developers) and event organizers with the aim of helping them develop networks and business across continents. Passionate about journalism, he is the creator and promoter of iGaming Cafè, the first talk show in Italy, dedicated to companies and delegates from the gaming world.