Enteractive, the leader in player conversion and reactivation services, has been engaged by PlayStar, the community-focused online casino that’s currently making waves across the U.S, to support their existing CRM services with bespoke reactivation campaigns aimed at winning back players from lapsed accounts for the sports betting brand.
At the core of the partnership, Enteractive will run activation projects for PlayStar’s brand, focusing on both activation of registered non-funded player accounts and reactivation campaigns to bring back lapsed players.
Jon Bowden, PlayStar CMO, commented, “We are thrilled to partner with Enteractive and their innovative approach to player engagement. The team’s expertise in both conversion and reactivation campaigns will help us maximise our NGR and enhance the player experience for audiences.”
Enteractive is the industry leader in player conversion and reactivation with 15 years of experience talking one-on-one with millions of players around the world, having formed in 2008, and is recognized as one of the top revenue generators globally for the iGaming sector.
Enteractive’s proprietary (Re)Activation Cloud technology platform allows a fast and seamless integration of selected player databases, with native-speaking sales agents able to engage with players in each market with real-human one-to-one outreach by phone.
Andrew Foster, Enteractive CBO, added, “Our primary goal is to facilitate direct communication between iGaming companies and their players using genuine one-on-one interactions. With the aid of our highly skilled team of local U.S. call agents, we are certain that PlayStar can increase their results in player conversions and reactivations.”
Enteractive’s native-speaking call agents support iGaming brands across every time zone. In the last year, Enteractive engaged with over 8.1 million players, generating over €59 million for global operators, from almost €263million in deposits.
Foster concluded, “Brands that wish to improve their players’ experience and boost financial gains at the same time will find Enteractive’s sustainable, personalized approach the secret sauce they’ve been looking for!”
With native-speaking call agents supporting iGaming brands across the globe, Enteractive converts more than 18,000 players per month for a variety of leading operators.
About Enteractive:
Enteractive is the industry leader in player conversion and reactivation, complementing the CRM strategies of operators across global iGaming markets. Enteractive increases retention and player loyalty through engagement with players in one-to-one conversations, driving innovation through custom-made tech, powered by personal human interaction.
As the pioneers behind the (Re)Activation Cloud™, Enteractive are expert in building bridges between operators and their players, prompting the conversion of registered non-funded accounts, reviving dormant players’ enjoyment of iGaming entertainment, and driving revenues for iGaming brands.
The (Re)Activation dashboard offers partner brands complete transparency, with real-time reporting for each interaction with individual players while keeping all data highly secure, GDPR and Responsible Gambling compliant.
For more information please visit Enteractive.com
ABOUT PLAYSTAR
PlayStar is a challenger online casino brand that promises to deliver a player experience like no other. We make the player feel like they are the star of the show through personalization, unique promotions, unrivaled loyalty rewards, and superior customer service.