“So far, Betting on Sports is our biggest and most complete event,” SBC CEO Andrew McCarron described the fourth edition of Betting on Sports.

Betting on Sports is the largest global sports betting event, about 3,500 delegates from all over the world are expected in this edition, with a 30% increase compared to 2018, including some of the biggest names in the industry.

McCarron commented: “The main problem that people who attend Betting on Sports will have is to choose which track to follow. No wonder operators will buy the tickets in bulk to get the most out of our biggest and most complete program so far.

“Given the huge success of Betting on Sports America in April, a huge potential of the US market, we are pleased to once again be able to dedicate an entire track to what could be the largest betting jurisdiction in the world in a few years.”

Alongside the eight tracks of #boscon, there are four held as part of the second CasinoBeats Summit – the online gaming conference that runs parallel to the main event of both days – and an independent track for the Digital Marketing Forum, which he also made his second release.

The first day on Betting on Sports

Sport in Focus will include fast growing MMA sessions, exported as “the biggest sport you don’t wear”, expansion plans for the biggest European soccer championships and the impact of data restrictions on lower level tennis tournaments so far.

Following the huge success of Betting on Sports America in April of this year, the USA in Focus track will analyze how sports bets in the country have been revolutionized during the first year by PASPA, while individual state laws will be discussed, the official data “arms race” and if the “gold rush” affiliate is all that is connected.

The PaymentExpert Forum will assess the early impacts of the UK Gaming Commission’s age verification laws and the latest developments for onboarding and payment stacks, as well as why cryptocurrencies – previously advertised as a disruptive force – they are now seen with mistrustful eyes.

Meanwhile, European markets will verify Spanish gambling laws, the new two-tier betting tax plan in Ireland and regulatory obstacles to long-term success in German-speaking markets.

Second day on Betting on Sports

2020 Vision – The Future in Focus will discuss how horse racing can address the deficit in retail funds, adapting to new advertising restrictions – including the ban on whistling in the UK – and if casino companies use sports bets as the leader of loss for acquisition customers.

LATAM will be the first of the emerging markets to fall into the spotlight, like Brazil, following Colombia’s leadership in the regulation of sports betting. There will also be sessions exploring the challenges of functioning in Africa and the “moderate position” towards legal gambling in Asia.

Technology in Focus will start with a CTO panel asking if the infrastructure is flexible enough to withstand implementation in multiple jurisdictions with multiple regulatory issues, before discussing changes to the UX journey and three presentations on different AI applications.

The impact of the latest restrictions on the UK market will kick off Regulation in Focus, which also covers the fine line between legal and accessible when it comes to restrictions, the future of advertising and the response to gambling regulators that they go beyond their skills.

Day 1 tracks at CasinoBeats Summit

The Future of Gaming will ask what the live industry is doing to innovate, before assessing the future of slots, how studios will use data to inform product design and whether blockchain has a future in online casinos.

Market forces discourage the way in which the new Swedish market is emerging in 2019, if the lack of political will is hindering the spread of legal real money online gaming in the United States, such as the history of integrated resorts in Japan and the implications of Brexit.

Day 2 tracks at the CasinoBeats Summit

Through responsibility and sustainability one wonders if the politicization of the debate is useful or harmful to progress in the area, if the online casino should follow the FOBT command to reduce the stakes and how operators can improve their understanding of finances of the players.

Finding the next generation of online casino players will be at the center of the Customer Journey & Marketing journey, which will also take into consideration the industry’s growing relationship with social media, how to get to know Generation Y and why a player’s focus is the key to online poker recovery.

Digital marketing forum

The Digital Marketing Forum, produced in collaboration with AffiliateINSIDER, will explore the latest trends in digital marketing and performance in the iGaming sector. Key topics include new lands of opportunity for affiliates, bonuses and social responsibility in games, because you can’t ignore video marketing and understand the digital culture of the millennium.

For more information on the event, visit the Betting on Sports website.

. Copyright © The betting coach


iGaming expert - with over 10 years of experience in the retail market in Italy and knowledge of global online gaming. In the past he has worked with the largest national gambling companies and he managed some land-based shops on their behalf. Entrepreneur, investor and enthusiast of difficult challenges, in 2015 he founded The Betting Coach Group, an international news and social marketing agency geared towards sports, esports and gambling companies. He is currently the C.E.O of The Betting Coach and is a consultant for Loginbet.it Mr. Dragone collaborates with providers (game developers) and event organizers with the aim of helping them develop networks and business across continents. Passionate about journalism, he is the creator and promoter of iGaming Cafè, the first talk show in Italy, dedicated to companies and delegates from the gaming world.

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