ComeOn launches AI responsible gambling tool

Igaming operator ComeOn has confirmed that it has been working alongside data science specialist neccton to launch a new responsible gaming tool based on artificial intelligence in a bid to help players avoid problem gambling behaviours.

The tool has been developed in collaboration with  psychology academics, tracks player data, detects risk patterns, changes in behaviour and to flag signs of problem gambling.

“At ComeOn, we are convinced that gaming services can be delivered in a safe and sustainable way. Providing the right conditions and incentives for players to gamble responsibly is part of how we take care of our customers and ensure the safe and high-quality service we want to offer them,” said Helena Berg, Responsible Gaming Manager at ComeOn.

According to ComeOn, if a player is highlighted as being at risk of developing a problem with gambling, the new tool will offer personalised feedback and tailored communications in order to encourage responsible gaming.

“We are happy that ComeOn has chosen neccton as their partner to help ensure player safety to their customers. Using modern technology to analyse player behavior, detect risk signals and in a user-friendly way inform the players is a great method that has proven to be successful modifying player behaviour,” added Dr. Michael Auer, Director at neccton.

Source: SBC News

DOMENICO DRAGONE

iGaming expert - with over 10 years of experience in the retail market in Italy and knowledge of global online gaming. In the past he has worked with the largest national gambling companies and he managed some land-based shops on their behalf. Entrepreneur, investor and enthusiast of difficult challenges, in 2015 he founded The Betting Coach Group, an international news and social marketing agency geared towards sports, esports and gambling companies. He is currently the C.E.O of The Betting Coach and is a consultant for Loginbet.it Mr. Dragone collaborates with providers (game developers) and event organizers with the aim of helping them develop networks and business across continents. Passionate about journalism, he is the creator and promoter of iGaming Cafè, the first talk show in Italy, dedicated to companies and delegates from the gaming world.

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