Yggdrasil Gaming: partnership with Game Lounge

Yggdrasil Gaming, the leading global publisher of online gambling content, has entered into a Strategic Affiliate Partnership agreement with online marketing expert Game Lounge in a deal that will ensure a wider reach of Yggdrasil’s content.

The deal will see Game Lounge manage the commercial elements of Yggdrasil’s affiliate site, Yggdrasil Casino.

Yggdrasil Casino shares official insights about all the titles in Yggdrasil’s games portfolio such as slot RTP,

default bet size, max wins, bet ranges and slot volatility, and also guides players to the best online casinos to play the games.

Game Lounge will use its SEO expertise to ensure that Yggdrasil’s unique games and content reach an even wider audience of players.

Founded in 2015, Game Lounge has established itself as an industry leader in SEO marketing and currently operates more than 150 sites across thirteen markets, including:

US, Nordics, Germany, UK, and Japan.

Fredrik Elmqvist, CEO of Yggdrasil, said: 

“Our partnership with leading Game Lounge will strengthen our affiliate site, Yggdrasil Casino, by expanding our capabilities with a world-class affiliate sales team and SEO talent.

We are strong ambassadors in playing to each other’s strengths and this deal demonstrates just that.

“Our gaming expertise combined with Game Lounge’s lead generation skills will enable us to bring a truly unique asset to the affiliate space,

including unique game IP to customers and operators alike.”

Jonas Cederholm, Founder of Game Lounge, said: 

“We are thrilled to partner with such a strong supplier as Yggdrasil and to help them further push their brand and exciting games portfolio.

With their unique products and our vast knowledge and access to numerous markets we are certain this will be a successful collaboration benefiting all parties.”


iGaming expert - with over 10 years of experience in the retail market in Italy and knowledge of global online gaming. In the past he has worked with the largest national gambling companies and he managed some land-based shops on their behalf. Entrepreneur, investor and enthusiast of difficult challenges, in 2015 he founded The Betting Coach Group, an international news and social marketing agency geared towards sports, esports and gambling companies. He is currently the C.E.O of The Betting Coach and is a consultant for Loginbet.it Mr. Dragone collaborates with providers (game developers) and event organizers with the aim of helping them develop networks and business across continents. Passionate about journalism, he is the creator and promoter of iGaming Cafè, the first talk show in Italy, dedicated to companies and delegates from the gaming world.