Argyll Entertainment: partnership with Enteractive

Enteractive, the leader in player reactivation and retention for the iGaming industry, is to provide its personalised reactivation services to dynamic and entrepreneurial online gambling operator, Argyll Entertainment.

The activity will initially focus on the company’s market leading sportsbook brand, SportNation, in the UK, with further rollout of the service to other iGaming verticals to be considered following this campaign.

Argyll Entertainment offers its customers a new online gaming experience that surrounds the traditional online gambling product with a fun, authentic and engaging entertainment layer.

It includes a market leading sportsbook and premium portfolio of casino games to rival the very best operators in the market.

The Company’s mission is to become a global leader in the offering of branded and themed online gambling sites.

Enteractive, now in the top three traffic generators for the iGaming industry, will help achieve this projected growth by opening doors to previously untapped revenues locked in the hard-to-reach lapsed and churned player databases.  

The personalised approach that Enteractive uniquely offers iGaming operator partners sees unmatched success levels reaching these players.

The one-to-one phone calls creating a direct two-way communication channel that promotes trust and loyalty for brands, as well as prompting greater conversion rates for dormant or non-depositing accounts.


Max Howard, Head of CRM for Argyll Entertainment, commented,

“We’re incredibly excited to see increased conversions for our newly registered customers who have not yet deposited. 

Enteractive has a proven track record of engaging with these players through phone conversations, creating revenue streams where our digital CRM processes are less effective.”

Andrew Foster, Enteractive’s Head of Business Development, welcomed the new partnership, saying,

“Argyll Entertainment is a global leader in the iGaming sector, and we couldn’t be happier to start this first project together. 

We know we’ll achieve great results in this initial sports vertical

we’re confident that this will be the first step to deliver increased revenues across their brand portfolio.”

The agreement was penned in December, and Enteractive has already started the campaign activity, with early results looking promising. 


iGaming expert - with over 10 years of experience in the retail market in Italy and knowledge of global online gaming. In the past he has worked with the largest national gambling companies and he managed some land-based shops on their behalf. Entrepreneur, investor and enthusiast of difficult challenges, in 2015 he founded The Betting Coach Group, an international news and social marketing agency geared towards sports, esports and gambling companies. He is currently the C.E.O of The Betting Coach and is a consultant for Mr. Dragone collaborates with providers (game developers) and event organizers with the aim of helping them develop networks and business across continents. Passionate about journalism, he is the creator and promoter of iGaming Cafè, the first talk show in Italy, dedicated to companies and delegates from the gaming world.