SBC and Association of Gaming Advisors (IAGA) strengthen their collaboration at Betting on Sports 2019

The long-awaited event worldwide is preparing to host over 3,500 delegates for its 2019 edition at the Olympia in London from 17 to 20 September.

The sponsorship agreement represents a strengthening of the relationship between IAGA and SBC. In the past IAGA supported the successful inaugural edition of SBC Betting on Sports America, which attracted 1,500 senior sector figures at the Meadowlands Exposition Center, New Jersey in April, while SBC was a sponsor of IAGA’s 38th Annual International Gaming Summit.

This last agreement will see IAGA sponsor the Betting on Sports drinks reception on 6,300 square meters on Wednesday 18 September from 5:00 pm to 7:00 pm, which will be filled with over 120 platform suppliers, affiliates, operators and payment companies displaying their latest product and service innovations.

Kirsten Clark, IAGA Executive Director, said: “We’re delighted to be supporting SBC’s upcoming Betting On Sports event in London, which will allow us to showcase IAGA to the thousands of delegates attending from around the world. SBC’s inaugural Betting on Sports America conference earlier this year was a valuable experience for us, and we look forward to expanding our support of SBC as they continue to provide high-quality events that bring together key sports betting industry decision makers who discuss the issues facing the sector.”

IAGA’s continued backing is an important development for SBC and its Betting on Sports conferences, as the Nevada-based organisation is one of the key forums for major players in the industry to discuss the key issues that affect both the North American and global gaming sectors.

Founded in 1980, IAGA’s membership includes regulators, industry specialist legal and financial experts, casino executives and academics, while it can count IGT and MGM Resorts among its annual sponsors.

Rasmus Sojmark, CEO & Founder at SBC, said: “IAGA’s involvement is another indicator of the growing reputation of Betting on Sports as the leading global event for executives from sports betting operators, suppliers, regulators and sports organisations to share knowledge about the sector.

“We have put together an impressive speaker line-up for London to cover topics including the European, US and emerging markets, technology, payments and regulation, along with plenty of social events and networking opportunities. As a result, we are expecting our largest ever delegate numbers.”

Registration for Betting on Sports 2019 tickets is open.

For enquiries regarding sponsorship or exhibition opportunities, please contact SBC on


iGaming expert - with over 10 years of experience in the retail market in Italy and knowledge of global online gaming. In the past he has worked with the largest national gambling companies and he managed some land-based shops on their behalf. Entrepreneur, investor and enthusiast of difficult challenges, in 2015 he founded The Betting Coach Group, an international news and social marketing agency geared towards sports, esports and gambling companies. He is currently the C.E.O of The Betting Coach and is a consultant for Mr. Dragone collaborates with providers (game developers) and event organizers with the aim of helping them develop networks and business across continents. Passionate about journalism, he is the creator and promoter of iGaming Cafè, the first talk show in Italy, dedicated to companies and delegates from the gaming world.

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