Parimatch, the international betting holding, announced Mike Tyson as its latest brand ambassador. Tyson will be the second global brand ambassador of the Parimatch team and will represent the holding’s development into international markets.

The king of the boxing ring has signed a 12-month personal endorsement deal with Parimatch across the CIS region and Cyprus, which will see the former Heavyweight Champion of the world feature in Parimatch’s large-scale advertising campaign, marketing materials and consumer brand activations.

Mike Tyson is the undisputed world champion of professional boxing, the most popular boxer in history, a member of the International Boxing Hall of Fame and the highest paid heavyweight boxer in the history of boxing. To this day, he holds the world record as the youngest world heavyweight champion (at the age of 20 years, 4 months and 22 days). Tyson is the only one who succeeded in defending the title of absolute champion six times in a row (WBC, WBA, IBF).

“Iron Mike Tyson has always dared to show his mettle and so does Parimatch. He is a global sporting legend who perfectly embodies our fighting spirit,” commented Sergey Portnov, Chief Executive of Parimatch. “His status as the undisputed champion of the world not only in boxing, but the whole sporting arena, shows our customers that with ambition, strength and fearlessness, nothing can stop them from achieving their goals and becoming winners. We are impressed by his inner strength, and in addition to the stunning victories, today he won us over with his new approach to life. Mike Tyson is a legend in boxing, and Parimatch is legendary in sports betting, which is why he is the perfect addition to Parimatch’s winning team of brand ambassadors.”

Mike Tyson commented: “I have always followed my path to victory without any compromises. Nothing could ever stop me! Obsession to be the best, determination and courage, passion for what you do – it’s all about me and Parimatch. The team at Parimatch is extremely passionate and that’s what attracted me in negotiations with them. I am ready to join the winning team of Parimatch, because they are fired up to win!”

Earlier this year, Parimatch refreshed and relaunched its branding, which is squarely designed to complement the lifestyle of its two million strong customer base, whilst offering one of the leading betting platforms in the CIS region.

Mike Tyson joins Conor McGregor as a Parimatch brand ambassador, alongside UFC stars Alexey Oleynik, Petr Yan and the Shevchenko sisters.


iGaming expert - with over 10 years of experience in the retail market in Italy and knowledge of global online gaming. In the past he has worked with the largest national gambling companies and he managed some land-based shops on their behalf. Entrepreneur, investor and enthusiast of difficult challenges, in 2015 he founded The Betting Coach Group, an international news and social marketing agency geared towards sports, esports and gambling companies. He is currently the C.E.O of The Betting Coach and is a consultant for Mr. Dragone collaborates with providers (game developers) and event organizers with the aim of helping them develop networks and business across continents. Passionate about journalism, he is the creator and promoter of iGaming Cafè, the first talk show in Italy, dedicated to companies and delegates from the gaming world.

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